HELLO

My name is Rula, but friends call me Lulu. I’m an Art Director with 10+ years of experience working across the beauty industry. I help brands define who they are visually and translate that into cohesive, compelling creative — from brand identity and campaigns to packaging and digital content.

I’m passionate about building brands with depth, intention, and longevity. I love working closely with founders and teams to shape ideas, refine aesthetics, and create work that feels considered, modern, and true to the brand’s DNA. 

Email: rkurdydesign@gmail.com